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Packaging and Selling Service Agreements
Alan Kruglak - Sr. Vice President, Genesis Security
Description: This seminar will teach the basics on how to package, sell and price service agreements for commerical security systems. It will identify the needs of clients with regards to service agreements; go into detail on how to name and design the right service package for the market; and identify the pricing strategies. Finally, the seminar to teach the attendee on how to structure your firm to properly support service agreements.

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Running a Successful Independent Security Alarm Business
Damon Whitlow - Division Vice President, Ascend Technologies, Inc.
Description: Running a successful Security Alarm Business has become more complicated in a world of increased competition, regulation and technology. This panel presentation will present ideas on running a successful Security Alarm Dealer Business from a Financial, Operations and Legal standpoint.

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Smarter Technical Marketing: Can Your Company Survive Tomorrow from Today's Convergence?
Kyle Parker - Vice President, Keith Parker & Associates, Inc.
Description: Go beyond traditional marketing and learn the technical tools to find new customers, retain existing ones and differentiate your brand from the competition in order to increase sales and boost profits. Topics to be covered: Branding; Customer Segmentation; Calculating Customer Life Time Value; Search Engine Marketing; Email Marketing; Word-of-Mouth Marketing; Alignment of Sales and Marketing; and Marketing Metrics and ROI.

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VoIP and Alarms - They can work together
Ron Polli - President, Vontronix
Description: Who better than alarm dealers to install VoIP services, especially when there's an alarm system in the home? VoIP is not a fad, the nation is moving away from traditional phone service and over to digital phone service. This seminar will explain how to profit from VoIP and how technology has caught up and fixed the problem of sending Alarm signals over the Internet. Take advantage of this explosive market and get a share of the 20 billion per year that will be spent on VoIP phone service over the next five years.

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Legend
- Free Webcast


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