SECURITY Dealer queried providers of national authorized dealer programs to discuss their offerings. Here's what they had to say:
By Karen Duane Johnson
Q. What are the criteria for admission into the authorized dealer program and what are its specifics?
Donna Namorato , marketing manager, Honeywell First Alert Professional, Melville , N.Y. : One of the most important attributes that a potential First Alert Professional Authorized Dealer must possess is the desire to grow their company and provide excellent customer service. They must also be well established in the area. Our program started in 1995. Our goal all along has been to establish our dealers through successful brand partnership.
Bill Barnes, vice president, Dealer Development, ADT Security Services, Aurora , Colo. : We request proven performance, a well-written business plan and financial stability. We also run a personal history that includes background and credit checks and one-on-one interviews. The ADT Authorized Dealer Program was founded in 1996. We look for partners who can create incremental business for ADT. We want dealers who can represent us well in selling and installing security systems, primarily residential.